POSITION DESCRIPTION
This role is to develop marketing strategy for the growth of business and support marketing activities that are requested by business units. As a Product Marketing Supervisor, you will be responsible for identifying the target segments for assigned products and developing effective marketing strategies to ensure sustainable business growth. You will also lead and guide product marketing subordinates to deliver high-quality results across all assigned projects.
DUTY & RESPONSIBILITY
- Lead and supervise the Product Marketing team to ensure high-quality performance and timely delivery of all tasks and effective marketing strategy development.
- Oversee and verify all marketing communication plans and contents produced by subordinates to ensure accuracy, adherence to internal and external requirements.
- Manage marketing campaigns for customers' awareness and acquisition of the Bank's products and services in line with business goals.
- Conduct competitive analysis and monitor market trends, competitor activities, and customer insights to support data-driven decision-making.
- Coordinate with branches, business units, sister companies, and all stakeholders to ensure clear communication and timely, budget-compliant campaign execution.
- Develop campaign messaging that aligns with brand guidelines and marketing standards.
- Manage campaign budgets and resource allocation efficiently.
- Monitor the campaign against business performance and implement improvements as needed.
- Prepare reports and identify strategic growth opportunities.
- Oversee production of campaign materials and manage supplier communications and documentation.
QUALIFICATION
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2-3 years of experience in marketing campaign planning from the financial industry or advertising agency.
- Strong leadership and team-management skills with the ability to coach, guide, and motivate subordinates.
- Familiar with data analysis and market research.
- Ability to work with cross-functional departments and external partners.
- Creative thinking and problem-solving abilities.
- Must have good communication and presentation skills.
- Proficiency in English (speaking and writing).
How to apply
Interested and qualified applicants should submit your updated Cover Letter and CV stating the position applied for with your current photo (4x6) through hr@canadiabank.com.kh
