POSITION DESCRIPTION
Marketing data analysts are experts in quantitative and qualitative market analysis. They excel in identifying key market statistics, interpreting findings, and helping marketing managers understand the numbers behind their marketing strategies.
When a bank needs to understand the impact of a marketing campaign, they turn to data analysts to model and graph its effects. Using predictive modeling and cluster analysis, these key team members allow marketing managers to implement research-backed decisions in the marketing process.
By analyzing trends in the marketplace and data analysts gain a clear understanding of what does and doesn’t work in the market.
DUTY & RESPONSIBILITY
- Deliver actionable data-driven recommendations to enhance digital marketing efforts, growing traffic, deepening user engagement and maximizing stickiness.
- Collaborate with Marketing and BI teams to consolidate data from various sources and generate insights based on the data to assist in marketing decisions.
- Gather information on competitors’ social media and analyze when needed.
- Collect and analyze internal/external data regarding customer preference, demographics, buying habits, and needs to better identify market potential and factors influencing products/services demand.
- Evaluate consumers' behavior and recommend enhancements on products/services.
- Work with marketing team for online/offline advertising, e-commerce, websites, etc.
- Tracking and measuring the effectiveness of advertising, marketing, and communication strategies.
- Regularly join or monitor digital marketing events/campaigns in order to understand new digital marketing trends and their effectiveness.
- Support daily, weekly, and monthly marketing campaign performance tracking.
- Act as main contact point between the marketing team and the data team.
- Project Management and support based on actual need.
- Work closely with Data Governance Team for Data access, Data cleaning, ETL and other data pipelines whenever it is required.
- Build Dashboard and Data Visualization to present key insights to the business and provide recommendations and action taken.
- Help to manage data visualization tool and provide some training to other colleagues when needed.
- Work closely with other senior data analyst for machine learning projects where it is required
- Participate in all digital transformation projects as assigned.
- Other duties assigned by Head of Department.
QUALIFICATION
- Bachelor’s degree in Information Technology, Computer Science, Mathematics, Statistics, Marketing, Business, or related field.
- At least 2-3 years’ experience working in data analytics roles in marketing agency, telecom, commerce, banking, or other industries.
- Proficient with Excel and data visualization tools – Power BI, Tableau etc.
- Be able to write code in SQL, Python and other languages is a plus
- Experience with app and web analytics implementation, e.g., Google Analytics, Firebase.
- Good understanding of digital marketing, customer behavior, customer insight, and social trends.
- Good at translating data into simplified graphs.
- Strong at problem-solving and negotiation skills.
- Be a self-starter and willing to learn.
- Be able to enjoy working with large data sets and new technology.
How to apply
Interested and qualified applicants should submit your updated Cover Letter and CV stating the position applied for with your current photo (4x6) through hr@canadiabank.com.kh
