Canadia Bank unveils refined CORE VALUES

Canadia Bank, one of the long-established and leading commercial banks in Cambodia, has introduced its refined core values to the employees as part of its efforts to further achieve the goal of being the “Best Bank in Cambodia”. These refined core values are Trust, Ownership, Performance-Driven, Innovation, and Customer Focus or TOPIC. These values serve as the guiding principles of employees to provide exceptional services to both internal and external customers while maintaining a high level of professionalism.

As part of its digital transformation strategy, Canadia Bank believes that the refined core values drive the team’s performance as the Bank innovates its products and services to cater to customers' evolving needs. As a leading commercial bank in Cambodia, Canadia Bank has taken steps to enhance its digital banking services including the introduction of the new Canadia Bank App and launching Smart Bank Centers with self-service digital devices to make banking more convenient and accessible for the customers.

The Trust value is aimed at building a solid relationship with customers based on honesty and integrity. Ownership emphasizes the importance of taking responsibility and being accountable for one’s actions, while Performance-Driven inspires employees to go beyond their best and achieve outstanding results. Innovation encourages employees to think outside the box and come up with creative solutions that meet customers' needs, and lastly, Customer Focus highlights the importance of making customers at the heart of everything that the employees do.

Mr. Raymond Sia, Canadia Bank’s CEO and Executive Board Director, is confident that the new core values, when ingrained in the day-to-day work, will guide the employees into stronger team performance, more innovation, and best-in-class customer service. “We are delighted to unveil our refined core values to further embrace the customer-centric mindset. These refined core values will serve as our guiding principles in working more cohesively as one team, in innovating our products and services, and in our ways of doing business by taking customers as our top priority”.